Young entrepreneurs impress high profile panel at Dragon’s Den style event 

13/06/2019 – Five talented young people from Fight for Peace showcased their innovative entrepreneurial ideas to an expert panel from the business and creative worlds at a special event staged at our London Academy. The winner received a £2,500 investment in their enterprise, while all of the finalists received a £500 endorsement. This ‘Dragon’s Den’ element was part of a wider event, sponsored by the Gerald and Gail Ronson Family Foundation, which included eminent businessman and philanthropist Gerald Ronson CBE talking through his remarkable life story in conversation with LBC’s Nick Ferrari.


The contest was open to any current or former Fight for Peace members and the five finalists were shortlisted from a wider field of entries. The businesses presented on the night ranged from money saving apps to fitness programmes to digital and traditional art creation. Each participating young person was given the opportunity to pitch their ideas to the panel of experts, and an audience of fellow Fight for Peace members and event guests, with the panel in turn asking each young person questions to elaborate on their ideas. On the expert panel were Head of Strategy and Brand Partnerships at gal-dem magazine, Mariel Richards, Chairman of the Berkeley Group, Tony Pidgley CBE, GRM Daily CEO and Founder, Posty, entrepreneur and philanthropist Sir Lloyd Dorfman CBE, and Founding Director of Foundervine, Izzy Obeng.


The winning pitch was delivered by David Williams, who presented his bespoke removal company D2D (Destination To Destination). David participates in a range of activities at Fight for Peace including education, employability and combat sports programmes. His business, Destination To Destination, offers reliable and affordable property transportation services across London. In his pitch, he described how he had overcome a number of barriers to get D2D to where it is today and laid out his plans to grow the business while giving back and supporting others to develop their skills and experience.


“I came up with Destination To Destination as I was actively looking for a job but was struggling to become employed. This was very demotivating for me but I decided that if no one would employ me then I would create the opportunities myself,” explained David. “I also came up with the idea of hiring other young people who were struggling to find work. I feel that having a successful business I will not only be able to help employ others but also serve as a positive role model to them.”


Fellow Fight for Peace member Talia, Founder of Bleu Liata, a business focusing on creating digital and traditional art, came a close second in the contest and all of the presentations impressed the audience and received dazzling praise from the panel.

“All of the pitches delivered at this special event were testament to the enormous potential and entrepreneurial spirit that exists among our young people in London and at Fight for Peace. Overcoming barriers, being resourceful, never giving up and finding a way to succeed no matter the odds is at the heart of being an entrepreneur, and is very much part of our ethos at Fight for Peace”, said Jacob Whittingham Vigors, Head of Programmes at the Fight for Peace London Academy. “It was wonderful to have the opportunity to showcase and celebrate the talents of our members and we’d like to extend our sincere thanks to The Gerald and Gail Ronson Family Foundation for making the event possible.”